SPSS Statistics A Practical Guide with Student Resource Access 12 Months

New, print versions of this book come with bonus online study tools on the CourseMate Express platform Learn more about the online tools cengage.com.au/learning-solutions

SPSS Statistics  A Practical Guide with Student Resource Access 12 Months

SPSS is enormously powerful – and challenging to learn. This popular handbook lets students get hands-on with the statistical procedures they need. Full colour screen shots, step-by-step guidance and examples with annotated outputs help students learn. For students of psychology, marketing and research in any discipline. An essential practical guide to using the latest version of IBM SPSS Statistics. New, print versions of this book come with bonus online study tools on the CourseMate Express platform Learn more about the online tools cengage.com.au/learning-solutions

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SPSS Statistics: A Practical Guide with Student Resource Access 12 Months
Language: en
Pages: 352
Authors: Dr Peter Allen, Kellie Bennett, Dr Brody Heritage
Categories: SPSS (Computer file)
Type: BOOK - Published: 2018-09-01 - Publisher: Cengage AU

SPSS is enormously powerful – and challenging to learn. This popular handbook lets students get hands-on with the statistical procedures they need. Full colour screen shots, step-by-step guidance and examples with annotated outputs help students learn. For students of psychology, marketing and research in any discipline. An essential practical guide
SPSS Statistics Version 22
Language: en
Pages: 320
Authors: Peter Allen, Kellie Bennett, Brody Heritage
Categories: SPSS (Computer file)
Type: BOOK - Published: 2014 - Publisher:

Introduces students to a range of commonly used statistical procedures typically included in the curricula of undergraduate applied statistics and research methodology units. This text takes a hands-on approach to the subject matter, working through each procedure in an illustrated, step-by-step fashion.
SPSS STATISTICS VERSION 22
Language: en
Pages: 326
Authors: PETER; HERITAGE. CENGAGE LEARNING AUSTRALIA; ALLEN, Cengage Learning Australia
Categories: SPSS (Computer file)
Type: BOOK - Published: 2014 - Publisher:

SPSS is enormously powerful - and challenging to learn. This popular handbook lets students get hands on with the statistical procedures they need. Screen shots, step-by-step guidance and examples with annotated outputs help students learn. For students of psychology, marketing and research in any discipline. An essential practical guide to
Marketing Research with IBM® SPSS Statistics
Language: en
Pages: 264
Authors: Karine Charry, Kristof Coussement, Nathalie Demoulin, Nico Heuvinck
Categories: Business & Economics
Type: BOOK - Published: 2016-07-15 - Publisher: Routledge

Marketing researchers, companies and business schools need to be able to use statistical procedures correctly and accurately interpret the outputs, yet generally these people are scared off by the statistics behind the different analyses procedures, thus they often rely on external sources to come up with profound answers to the
Marketing Research with IBM SPSS Statistics
Language: en
Pages: 250
Authors: Karine Charry, Nico Heuvinck, Kristof Coussement, Nathalie Demoulin
Categories: Marketing research
Type: BOOK - Published: 2016-07-29 - Publisher: Routledge

Marketing researchers, companies and business schools need to be able to use statistical procedures correctly and accurately interpret the outputs, yet generally these people are scared off by the statistics behind the different analyses procedures, thus they often rely on external sources to come up with profound answers to the