Strategic Thinking

Richard P. Rumelt , “ Strategy , structure and economic performance ” , disertación publicada por la División de Investigación , Escuela de Negocios de Harvard , Boston , 1974 . 19. David Collis y Cynthia Montgomery , “ Corporate ...

Strategic Thinking

"Strategic Thinking: An Executive Perspective provides an overview of the major issues in strategy development for corporate executive programs and for practice-oriented executive MBA programs. Any book on such a vast subject as strategy must make compromises and trade-offs. This book is no exception. The choices of what to include, where, and at what level of depth were guided by the book's primary objective as a companion volume to case analysis in an executive setting with a global outlook."--BOOK JACKET.

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