Connected Strategy

Strategy and operations experts Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies across a broad array of industries and show how these strategies work, how they eliminate the trade-off between superior ...

Connected Strategy

The Internet of Things, robo investment advisers, wearable fitness devices, remote health care operations . . . business executives in many industries are currently being inundated with a confusingly and exhaustingly broad range of technological developments that enable new business models. There is, however, a common thread among all of these developments: firms are fundamentally changing how they connect with their customers. Rather than having occasional, episodic interactions--where customers realize they have an unmet need and then look for ways to fill it--firms are striving to be continuously connected to their customers, providing services and products as the needs arise, even before customers become aware of them. Firms such as Nike, Disney, Progressive Insurance, McGraw-Hill Higher Education, Medtronic, Hewlett-Packard, and Tesco are developing and competing on connected strategies: creating superior customer experiences through connectivity while simultaneously driving dramatic improvements in operational efficiencies and reshaping their industries. Strategy and operations experts Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies across a broad array of industries and show how these strategies work, how they eliminate the trade-off between superior customer experience and low cost, and how companies can formulate, design, and implement them. In showing how to create a connected strategy, the authors reveal the four pathways--respond-to-desire, curated offerings, coaching, and automatic execution--for turning occasional, episodic interactions into continuous relationships. Siggelkow and Terwiesch show you how to:

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Connected Strategy
Language: en
Pages: 288
Authors: Nicolaj Siggelkow, Christian Terwiesch
Categories: Business & Economics
Type: BOOK - Published: 2019 - Publisher:

The Internet of Things, robo investment advisers, wearable fitness devices, remote health care operations . . . business executives in many industries are currently being inundated with a confusingly and exhaustingly broad range of technological developments that enable new business models. There is, however, a common thread among all of
Apt Metrics, Astute Measures. A Strategic Approach to Performance Management.
Language: en
Pages: 132
Authors: Roland Siebelink
Categories: Business & Economics
Type: BOOK - Published: 2009-11 - Publisher: Lulu.com

Distinguishing between differentiating factors and non differentiating factors lies at the root of successful performance management, and ties it closely to the strategy. In this new, strategic approach to performance management, Roland Siebelink argues that the mission of the proactive strategist, performance manager or project portfolio manager is to take
The Blendification System
Language: en
Pages: 310
Authors: Daniel M. Bruder
Categories: Business & Economics
Type: BOOK - Published: 2020-05-18 - Publisher: CRC Press

Shelving Guide: Business and Management / Strategic Planning / Leadership / Operations Culture, Strategy, Execution. These three components forge the path to realized potential. The Blendification® System breaks down and rebuilds these core concepts within your company's DNA, setting the foundation for an energizing, engaging, and impactful organization. It is
Computational Neural Networks for Geophysical Data Processing
Language: en
Pages: 352
Authors: M.M. Poulton
Categories: Science
Type: BOOK - Published: 2001-06-13 - Publisher: Elsevier

This book was primarily written for an audience that has heard about neural networks or has had some experience with the algorithms, but would like to gain a deeper understanding of the fundamental material. For those that already have a solid grasp of how to create a neural network application,
Strategy
Language: en
Pages: 768
Authors: Brad MacKay, Mikko Arevuo, Maureen Meadows, David Mackay
Categories: Science
Type: BOOK - Published: 2020-03-13 - Publisher: Oxford University Press, USA

What does strategy mean to a Head of Ethics, Sustainability, and Governance in a globally-leading asset management company in London? How does the Chair of a not-for-profit community interest company, which supports women in Scotland to thrive in business, use learning to shape strategy? How is innovation, digitalization, and disruption